Transcreation & Adaptation
Creative language adaptation for the Italian market
Content adaptation and transcreation for the Italian market. Marketing localization that resonates culturally.
Transcreation
What Is Transcreation?
Sometimes translation isn't enough. When your message needs to evoke the same emotions and drive the same actions across cultures, you need content adaptation and transcreation. While translation converts words, marketing localization ensures your message resonates with Italian audiences.
Transcreation (translation + creation) is the creative adaptation of marketing and advertising content. Rather than translating word-for-word, I recreate your message to achieve the same impact in the target market.
Use Cases
When You Need Transcreation
Advertising campaigns
Headlines, slogans, creative copy
Brand positioning
Taglines, brand stories, mission statements
Marketing content
Email campaigns, social media, promotional materials
Product naming
Ensuring names work across cultures
Packaging copy
Compelling product descriptions
The Process
My Approach
Understand the brief
I learn your brand voice, target audience, and campaign goals
Analyse the source
I identify the key message, emotional triggers, and calls to action
Create, don't translate
I craft new copy that achieves the same objectives
Back-translate
I provide a back-translation so you can evaluate the adaptation
Refine
We collaborate until the message is perfect
Why It Matters
Why It Matters
A literal translation of "Got Milk?" into Spanish famously became "Are you lactating?", a cautionary tale for any brand going global. Transcreation prevents such disasters while ensuring your marketing hits home.
Industries
Industries
I specialise in transcreation for:
Fashion and luxury brands
Wine and food producers
Tech companies entering new markets
Consumer goods and lifestyle brands
What You Receive
Deliverables
The adapted copy in your preferred format
A back-translation with explanatory notes
Cultural insights and recommendations
Related Services
Related Services
For straightforward document translation where creative adaptation isn't required, see my translation and localisation services.
Testimonials
What clients say
"Stefania was outstanding with her swift service translating my estratto dell'atto following my marriage in Italy. I required my marriage certificate to be translated to English for a UK passport change of name. Within 2 hours I had a response with the service she could provide and within 48 hours I had the necessary translation document in my emails. Thank you Stefania!"
"Stefania was recommended to us by one of her previous clients - and what a great recommendation! We were looking for a professional native speaker to check a manuscript for a new vocabulary resource we published for IB Diploma learners. Stefania did a wonderful job, tightly following our brief and providing her carefully-considered corrections clearly so that they were easy for the editor to implement. Her work was always submitted promptly and she kept in regular touch. Thank you, Stefania - we wouldn't hesitate to work with you again!"
"I worked with Stefania on an Italian vocabulary revision book for an educational publisher: she read the MSS and checked proofs. She responded quickly to various queries about the language, advising in a way that was always clear and helpful. She did a good thorough job and was a pleasure to work with, and I'd certainly recommend her for proofreading and/or Italian language checking."